Most creatives have been sold a lie: that good work shows up when the muse decides to visit. So we wait. We scroll. We tell ourselves we’re “in a rut” or “not feeling it.” Meanwhile, the deadline gets closer and the blank page stays blank. The truth is, inspiration is not a prerequisite for creative work. It’s a byproduct of it. The best creatives in the world aren’t more inspired than you, they just have a process they trust when inspiration is nowhere to be found.

This workshop lays out a six-step framework you can run on any creative project, regardless of how stuck you feel when you start. We’ll break down what happens at each phase, the questions to ask, and the common places people get tripped up. Then we’ll walk through a real-world case study from start to finish, showing the messy sketches, the client feedback, and the final delivered work. You’ll leave with a process you can actually use the next time you sit down to create something and have no idea where to begin.

The 6-step framework:

1. Direction
2. Research
3. Exploration
4. Buy-In
5. Refinement
6. Deployment

We’re told not to judge a book by its cover, but in a world flooded with brands, feeds, and visuals, everyone does. The logo is the book cover. The problem? Most logos are fine. Safe. Forgettable. This hands-on workshop is about how to stop designing logos that blend in and start creating logos that stand out for the right reasons.

Cole will walk you through his Rule of 3, a simple but powerful framework for building memorable logos by combining three distinct ideas into one clear visual mark. No trends. No gimmicks. Just real concepts that give your work depth and a story. This is a process-focused workshop, not a logo tutorial, so you’ll learn how to think, not just what to make.

We’ll go step by step:

• Concept: finding ideas worth designing
• Mood boards: building visual direction with intention
• Execution: turning ideas into bold, confident logos

If you’re tired of playing it safe and ready to design logos people actually remember, this one’s for you.

Lettering is one of the most personal forms of design. Every curve, every flourish, every letterform is a fingerprint. We have just 26 letters in the English alphabet and an infinite number of ways to express ourselves with them, which is exactly what makes lettering equal parts thrilling and intimidating to anyone trying to find their way in.

In this workshop, Brooklyn-based illustrator and lettering artist Jess Goldsmith pulls back the curtain on her process from first sketch to finished piece. As the founder of Women of Type and author of the book featuring 130 artists from over 20 countries, she’ll share what makes a lettering style feel personal, how to develop the signatures that make work unmistakably yours, and the finishing touches that take a piece from good to great. Expect real talk, hands-on exercises, and inspiration you can take straight back to your sketchbook.

Sponsored by Adobe.

Great sermon graphics don’t start in Photoshop. They start with the message. In this workshop, Dustin Cooper pulls back the curtain on how he turns sermon ideas into visuals that actually connect, moving past trends and overused church styles to find the deeper concept inside a message and translate it into a clear, compelling visual direction.

Built for designers, church creatives, and anyone responsible for weekly content, this session goes beyond decoration and into designing with purpose. Dustin will break down real sermon graphics, walk through his creative process, and guide you through a hands-on exercise where you take a sermon title and develop your own visual concept. You’ll leave with a repeatable process for creating graphics that don’t just look good, but actually communicate something.