Elevate your creative projects from concept to completion with Charlie Howlett, Vice President and Creative Director at Schaefer Advertising Co., in an engaging workshop designed to refine your approach to creative work. Discover the strategies that have made Schaefer Advertising a leader in the industry, focusing on a methodical and consistent approach to ensure the highest chances of success for your ideas. This session will cover everything from initial setup to the final presentation, emphasizing the importance of thorough preparation, deliberate execution, and clear communication to turn great ideas into compelling creative solutions.

Key Takeaways:

• Learn the critical steps for setting up your project for success, including defining a creative brief, organizing assets effectively, and ensuring clarity through the right questions.
• Understand how to select the most suitable software for your project, considering factors like medium (print vs. digital), usage, and collaborative needs.
• Master the art of selling your creative work, including building a persuasive narrative, removing client barriers, and ensuring your ideas are understood and appreciated.

Delve into the realms of graphic design, video content creation, storytelling, and photography. Chris empowers participants to unlock their creative potential and drive impactful change within their organizations.

This workshop is tailored for current or future creative directors and managers in commercial advertising, sports, media, and entertainment industries. It’s designed for those who aspire to lead world-class creative teams and set industry trends.

• Crafting Excellence: Explore photography, graphic design, and video creation.
• Building Culture: Cultivate a productive and purposeful creative environment.
• Collaborative Approach: Break down silos and foster teamwork.
• Communicating Value: Learn to articulate creative worth to decision-makers.
• Driving Results: Define metrics and use data to demonstrate creative ROI.

Unlock your potential and take your career to championship levels.

Get a tactical insider perspective from Bill Kenney, the founder of the global B2B brand agency Focus Lab. Bill has worked his way up from small local mom-and-pop clients to some of the most recognized tech names in the industry, such as Marketo, Salesloft, Frame.io, Netflix, and more.

Coming off the launch of his new book, “Conquer Your Rebrand,” Bill is ready to facilitate a straight-from-the-horse’s mouth workshop. Exercises will include…

• How to structure a successful round 1 of design.
• How much is too much to show/explore.
• How to build a successful narrative to pair with the design.
• Where strategy leads, and design takes over.
• What questions to ask when meeting with the client.
• How to correct course when things go sideways.
• Iteration versus perfection.
• All the other pieces that are involved in a branding process. (as much as we can fit in, anyways)

Note: Bill is as transparent and authentic as they come. Be ready to fully engage, ask questions, and extract as much as you can in this workshop.

P.S. Everyone joining this workshop will receive a personal copy of his book, signed by him to you!

Are you ready to build a creative agency that not only thrives but stands the test of time? Join us for the workshop, “How to Build a Sustainable Creative Agency,” where you’ll gain invaluable insights based on the 10 key lessons I wish I had known before launching my own agency. This session is designed for creative entrepreneurs at every stage—whether you’re an established agency owner or just starting your journey, this workshop will equip you with the practical knowledge you need to foster long-term success.

We’ll cover practical strategies and insights that apply to any type of creative agency, from marketing to production, so you can build a business that is both profitable and sustainable. Here’s a glimpse of what we’ll discuss:

• Lessons from Experience: The 10 most crucial things I learned about starting and growing a creative agency.
• Building a Solid Foundation: How to set your agency up for long-term sustainability from the start.
• Sales Strategies: Proven techniques for positioning your services and consistently landing quality clients.
• Scaling Smart: Tips for growing your agency without burning out or losing control.
• Marketing for Growth: How to attract clients through effective marketing approaches.
• The Power of People: Why building the right team and fostering a strong company culture are critical for success.
• Q&A: Get answers to your most pressing questions and insights specific to your agency’s challenges.

Come prepared to learn, share, and leave with a clear understanding of how to navigate the challenges of running a creative agency while ensuring it remains sustainable for the long haul. Whether you’re a freelancer looking to scale or an agency owner ready to grow, this workshop will give you actionable strategies to take your business to the next level.

Unlock the secrets of lasting brand marks in this exclusive workshop led by Allan, the author of Logos That Last. Delve into the principles that define timeless logos and learn a proven logo creation process that will fuel your creativity. Discover the art of generating a plethora of ideas in a short span of time, using strategies that balance uniqueness, simplicity, and memorability. Join us to gain invaluable insights and elevate your brand mark design skills to new heights.

Have you ever thought about making your own font? I bet you’ve asked yourself, “is it easy or difficult?” Well, to that I say, “Yes! D, all of the above. Or C. Whatever. Letters and what not.” Making a font is easy. Making a good font is hard.

In this workshop we’ll be looking at the whole process of font creation—soup to nuts—the whole kit and caboodle. But because we ain’t got all day, and font creation is a deep well of wonderfully nerdy rabbit holes, this workshop will be an overview to introduce you to the basics. We will create 26-ish letterforms, get them into the software (Glyphs), and beget a beautiful bouncing baby font. Results not guaranteed on that “beautiful” part.

In the end you may decide you found a new passion. Or realized it’s not for you. Either way we’ll have a good time.