Creativity isn’t just about having big ideas—it’s about giving those ideas the space, structure, and support they need to grow.

In this engaging and practical workshop, we’ll dive into what often holds great ideas back—not the lack of inspiration, but the systems we use and the ways we communicate. By rethinking how we work and how we present, we can unlock more creative potential and push our ideas further.

You’ll learn how to:

• Build systems and workflows that support, not stifle, your creative process
• Navigate brainstorming, internal reviews, and client presentations with more confidence and clarity
• Ask better questions to uncover deeper insights and align teams
• Present your work in a way that sells the idea—not just shows the output

Through relatable scenarios, real-world examples, and actionable tips you can apply immediately, this session will help you slow down, sharpen your process, and accelerate your creative impact.

Whether you’re a designer, strategist, writer, or creative lead, this workshop is your reminder that with the right mindset and tools, your ideas can go the distance. Let’s make sure they do.

Building off his sold-out workshop last year, Bill Kenney returns with another tactical, insider look at how his company, Focus Lab, approaches branding—from first client call to final deliverables. Bill has worked with everyone from small mom-and-pop shops to some of the most recognized tech names in the industry, including Marketo, Salesloft, and Frame.io.

He’s also the author of Conquer Your Rebrand, an Amazon best-seller—and every attendee will receive a signed copy. Show up early for small talk and first dibs on the book pile.

This workshop will cover:

• How to structure a successful round 1 of design
• How much is too much to show/explore
• How to build a strong narrative to pair with the design
• Where strategy leads and design takes over
• What questions to ask when meeting with the client
• How to correct course when things go sideways
• Iteration versus perfection
• All the other pieces that make up a branding process (as much as we can fit!)

Note: Bill is as transparent and authentic as they come. Be ready to engage, ask questions, and get the full download.

You build brands for a living—but when it comes to your own, you hope your portfolio does the talking. If the idea of “self-promotion” makes you uncomfortable, you’re not alone. Still, in today’s creative landscape, great work isn’t enough. Whether you’re aiming for a dream in-house role, growing your agency, or launching your own studio, how you position yourself can be the key to attracting the right opportunities.

In this workshop, we’ll go beyond the visuals to explore what makes a personal brand resonate. Through a mix of reflection, strategy, and practical guidance, you’ll learn:

• Why clear positioning matters and how it influences how others see—and seek—you out
• How to define your unique value so you’re not just another talented designer, but the right fit
• How to show up online and in person in ways that feel aligned, confident, and authentic

You’ll walk away with real-world tips, clarity on what sets you apart, and a new perspective on building a personal brand that works as hard as you do.