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The
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Workshops are on WEDNESDAY, October 9, 2024

Knowing the basics is not enough for you — you’re serious about making your ideas move like lightning and you want to soak in all the knowledge you can get. Perfect! The workshops were created just for you. At the Circles Workshops you’ll be able to get your hands dirty, go a little deeper, and get answers to your questions floating around in your head. You’ll walk away with practical knowledge and action steps in order to use your words to make some big waves in our world.

Classes start at $97 & are 1.5 hrs long.

Track II starts at $197 & are 3 hrs long.

View Tracks Register For Workshops

Track 1

Workshop 01

Design Essentials: Crafting Print and Digital Ads

Ash Phillips

Ash Phillips

Co-Owner at Six Cinquième

Ash Phillips

Miro Laflaga

Co-Owner at Six Cinquième

In “Design Essentials: Crafting Print and Digital Ads,” participants will delve into the fundamental aspects of graphic design essential for creating impactful print materials and digital advertisements. Led by Ash Phillips and Miro Laflaga of Six Cinquième, this workshop will provide a comprehensive understanding of layout design techniques tailored specifically for print and digital mediums.

Participants will learn how to effectively combine typography, color theory, composition, and grid systems to create visually compelling ads that resonate with their target audiences. Whether crafting stunning magazine spreads, eye-catching posters, or engaging digital advertisements, attendees will gain practical insights and hands-on experience to elevate their design skills to the next level.

Don’t miss this opportunity to master the essential elements of design and unlock your creative potential in both print and digital advertising. Join us for “Design Essentials” and take your projects to new heights of visual excellence!

TIME: 8:30 AM
LENGTH: 1.5 HRS
COST: $97

Workshop 02

Creative Leadership Unleashed: Transforming Your Team to Champions

Chris Garcia

Chris Garcia

Creative and Owner at Major Level Creative

Delve into the realms of graphic design, video content creation, storytelling, and photography. Chris empowers participants to unlock their creative potential and drive impactful change within their organizations.

This workshop is tailored for current or future creative directors and managers in commercial advertising, sports, media, and entertainment industries. It’s designed for those who aspire to lead world-class creative teams and set industry trends.

  • Crafting Excellence: Explore photography, graphic design, and video creation.
  • Building Culture: Cultivate a productive and purposeful creative environment.
  • Collaborative Approach: Break down silos and foster teamwork.
  • Communicating Value: Learn to articulate creative worth to decision-makers.
  • Driving Results: Define metrics and use data to demonstrate creative ROI.

Unlock your potential and take your career to championship levels.

TIME: 10:30 AM
LENGTH: 1.5 HRS
COST: $97

Workshop 03

Understand what truly matters in a branding effort–from the craft to client management.

Bill Kenney

Bill Kenney

Partner & CEO at Focus Lab

Get a tactical insider perspective from Bill Kenney, the founder of the global B2B brand agency Focus Lab. Bill has worked his way up from small local mom-and-pop clients to some of the most recognized tech names in the industry, such as Marketo, Salesloft, Frame.io, Netflix, and more.

Coming off the launch of his new book, “Conquer Your Rebrand,” Bill is ready to facilitate a straight-from-the-horse’s mouth workshop. Exercises will include…

  • How to structure a successful round 1 of design.
  • How much is too much to show/explore.
  • How to build a successful narrative to pair with the design.
  • Where strategy leads, and design takes over.
  • What questions to ask when meeting with the client.
  • How to correct course when things go sideways.
  • Iteration versus perfection.
  • All the other pieces that are involved in a branding process. (as much as we can fit in, anyways)

Note: Bill is as transparent and authentic as they come. Be ready to fully engage, ask questions, and extract as much as you can in this workshop.

P.S. Everyone joining this workshop will receive a personal copy of his book, signed by him to you!

TIME: 1:30 PM
LENGTH: 1.5 HRS
COST: $97

Workshop 04

How to Run a Design Agency

Ambert Rodriguez

Ambert Rodriguez

Co-Founder & Chief Creative Officer at Wheelhouse

Are you ready to take your design agency to new heights of success? Join us for our intensive workshop, “How to Run a Design Agency,” where you’ll gain invaluable insights and practical strategies to attract, convert, and scale your agency. Whether you’re an established agency owner, a freelance designer looking to expand, or an entrepreneur venturing into the world of design, this workshop is tailored to meet your needs and empower you with the knowledge and skills necessary for sustainable growth.

In this workshop, we’ll delve into the intricacies of running and scaling a design agency, covering everything from niche targeting and sales tactics to scaling strategies and effective marketing techniques. Here are some of the key topics we’ll explore:

  • Niche Targeting: Identify lucrative markets within design.
  • Sales Systems: Develop tailored strategies for lead generation and pricing.
  • Scaling Strategies: Optimize cash flow and secure larger accounts.
  • Marketing Mastery: Master impactful campaigns across various channels.
  • Networking and Collaboration: Connect with industry peers for potential collaborations.

TIME: 3:30 PM
LENGTH: 1.5 HRS
COST: $97

Track 2

Workshop 01

Logos That Last

Allan Peters

Allan Peters

Partner at Peters Design Co

Unlock the secrets of lasting brand marks in this exclusive workshop led by Allan, the author of Logos That Last. Delve into the principles that define timeless logos and learn a proven logo creation process that will fuel your creativity. Discover the art of generating a plethora of ideas in a short span of time, using strategies that balance uniqueness, simplicity, and memorability. Join us to gain invaluable insights and elevate your brand mark design skills to new heights.

TIME: 8:30 AM
LENGTH: 1.5 HRS
COST: $97

Workshop 02

Make a Font in 3 Hours

Paul Sirmon

Paul Sirmon

Founder at Sirmon Brand Co.

Have you ever thought about making your own font? I bet you’ve asked yourself, “is it easy or difficult?” Well, to that I say, “Yes! D, all of the above. Or C. Whatever. Letters and what not.” Making a font is easy. Making a good font is hard.

In this workshop we’ll be looking at the whole process of font creation—soup to nuts—the whole kit and caboodle. But because we ain’t got all day, and font creation is a deep well of wonderfully nerdy rabbit holes, this workshop will be an overview to introduce you to the basics. We will create 26-ish letterforms, get them into the software (Glyphs), and beget a beautiful bouncing baby font. Results not guaranteed on that “beautiful” part.

In the end you may decide you found a new passion. Or realized it’s not for you. Either way we’ll have a good time.

TIME: 1:30 PM
LENGTH: 1.5 HRS
COST: $97

Frequently Asked Questions

Are the workshops included in the conference ticket price?

No, workshops are a separate cost from the conference ticket.

Why are workshops sold separately?

The workshops are sold separately because they offer a more intensive and focused learning experience compared to the main conference sessions. They require additional resources, including specialized instructors, materials, and space rental.

Where are the workshops located?

The workshops are located at the Grapevine Convention Center, a few blocks down from the conference venue.

What is the difference between Track 1 and Track 2 workshops?

Track 1 workshops are 1.5 hours long, while Track 2 workshops are 3 hours long.

Will the workshops be livestreamed for remote participants?

No, the workshops will not be livestreamed nor recorded for a later time.

Will there be refreshments and snacks provided at the workshop venue?

Yes, we will have coffee, water, soft drinks, and snacks available.

Is lunch provided during the workshops?

Yes, we provide pizza for attendees who are staying for either the full day of workshops or those attending both before and after lunch.

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